Recently, Made in Group revamped the digital platform, bringing a number of benefits for members. Read below to ensure you are are maximising on the benefits of the news function.
A microsite with Made in Group gives you a genuine high traffic platform to champion your company’s success stories amongst thousands of other industry professionals.
All success stories which are posted by members to the site may be added to our weekly newsletter and shared with over 50,000 combined followers on social media. Featured articles are also shared out to thousands through the weekly newsletter, which is a compilation of members' stories.
What Type of Articles Should We Publish?
In terms of what content is generally well-received by members, there’s three words that sums this up best: positive success stories.
Examples of positive success stories include:
-Winning new projects
- Increasing capacity
- Investing in new equipment
- Investing in people
- Helping to solve industry-wide problems (e.g. tackling the skills gap by investing in apprentices)
However, it is also a worthwile option to post smaller "micro-articles" or blogs. The platform also allows you to embed images and videos.
How Often Should We Post Articles?
Posting articles through your microsite is a great opportunity to share positive success stories and champion industry knowledge through your brand, so the more the better! However, we recommend Made in Group members aim to upload new articles every 4 weeks as a minimum to reap the wholehearted benefits of membership engagement and industry exposure.
Is There Anything Else We Can Do To Boost Traffic To Our Articles?
Alongside posting positively and regularly, recirculating articles throughout your social media networks is a great way to boost traffic to your content and increase brand exposure on multiple channels.
Made in Group share many of our members stories on social media to our 20,000+ followers. When posting your microsite articles out, be sure to tag Made in the Midlands and/or Made in Yorkshire so that we can work together to maximise on the amount of people who get to interact with you online.
If you require additional support as a member, either visit the Knowledge Hub through the respective links below, or get in contact with a member of the Made in Group team, in order to set up a short consultation call and help you maximise on the benefits of your membership.